Technical Expert for Multimedia and Photography Training-Leaders International Retour vers les opportunités

Project: Trans-Tunisia Hiking Trail

ToR Number: 11/TT/2023

Date of activity & Completion: October 20th, 2023 – September 30th, 2024

Background:

Tunisia has long been an attractive and a bargain tourist destination for European travelers. It is known for its all-inclusive packages including airfare and hotel. Most European tour operators that control international tourist arrivals, target coastal cities known for their golden beaches, sunny weather, and affordable luxurious hotels.

Recently, Tunisia has initiated policy dialogues to reconsider its tourism strategies amidst the new global trends and to think about ways to promote new forms of tourism that encourage the creation of sustainable tourism projects based on cultural and environmental alternative tourism. Tunisia’s tourism industry is in an urgent need for strengthening and diversifying the quality of products and services offered to meet the new customers’ aspirations and needs.

Travelers seeking nature and recreational/adventure experiences are an opportunity, they represent a fast-growing market globally and are becoming more resilient, being less affected by the political unease of the region. Such travelers are primarily interested in experiencing the natural attractions by engaging in physical outdoor activities such as walking, hiking or cycling which creates increased opportunities for economic benefits to the local communities.

The current project is considering the challenging situation of the tourism industry and tapping into the potential of the hiking activities as a sustainable and creative way to promote alternative tourism, revitalize the country’s inland cities and rural areas and generate new opportunities of sustainable employment for Tunisian youth.

This project is implemented in partnership with The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), under the Tounes Wijhetouna programme, co-funded by the European Union and Federal Ministry of Economic Cooperation and Development (BMZ)

Objective:

The project aims to promote the growth of Tunisia’s alternative sustainable tourism products and their contribution to employment. In collaboration with public and private partners and representatives of the civil society, the project aims to strengthen the tourism offer by improving the quality of products and services offered by alternative tourism activities. The project aims to implement an innovative and demand-driven approach to build the capacity of major actors in alternative tourism.

Activity:

We are seeking a Technical Expert to design and deliver training sessions on multimedia and photography for micro-project providers in the North-West, Kef and Zaghouan. These training sessions, accompanied by coaching and follow-up, will provide beneficiaries with the skills needed to enhance their online visibility through the creation of relevant visual content on platforms such as Facebook, Instagram, and TikTok. The selected expert will be responsible for conducting the training sessions, providing coaching, and overseeing the follow-up process.

Scope of work:

● Conduct research on multimedia and photography best practices in the context of tourism.

● Develop and deliver training sessions on multimedia and photography for micro-project providers.

● Provide coaching and support to beneficiaries.

● Monitor and evaluate the progress of participants.

● Create and maintain documentation of training materials and resources.

● Capture photographs during the training sessions and of the relevant regions.

Deliverables:

● Training materials and resources.

● Comprehensive training sessions.

● Coaching and support documentation.

● Progress reports on participant development.

● Captured photographs from training sessions and regions.

Duration of Work:

A total of 14 working days are required, with a minimum of 4 working days dedicated to training sessions (North West, Le Kef, Zaghouan) and 8 working days allocated for one-to-one coaching.