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Sadok Ayari

Communications Associate at the World Bank Tunisia. International profile capable of adjusting to any type of cultural environment and sector of activity. Strong experience in corporate and strategic communications. My set of skills offer a flexibility to cover a variety of communications aspects going from public relations to digital engagement. Devoted, team player and autonomous at work. Known for delivering results efficiently even under great pressure. Very comfortable working in an international English-speaking environment.

Expérience professionnelle

Communications Associate

The World Bank

Jan. 2014 - maintenant
My role includes : Advising on strategic communications /Set strategic engagements with key constituencies (i.e. Parliament, Civil Society and stakeholders)/Design, implement and measure communication strategies and action plans. /Research and produce political economy and context analysis as part of the World Bank's stakeholder engagement in Tunisia and Libya./ Produce multimedia communications materials and content in Arabic, English and French (Press releases, Fact-sheets, Videos, Info-graphics, Blogs, informational products)./ Manage report launches, loan announcements and events organizing. Compile and publishing metrics reports and follow-up recommendations. Manage national and international media relations. Contribute to the development and management of online strategies (Social media and World Bank country website).

Associate Producer

Al Jazeera Network

Feb. 2013 - Sep. 2013
Research and field production: Contribute to the definition of the editorial approach to the documentary. /Research, prepare potential interview questions and write backgrounders. /Project : Documentary series : The Arab, A People’s History: http://arabhistory.aljazeera.com/

Communications Consultant

Comité Pour le Respect des Droits de l'Homme Tunisie

Sep. 2013 - maintenant
Advise on the elaboration of advocacy campaigns. /Develop communications outreach strategies (Online and Offline). / Manage and supervise the edition of a print magazine - La Lettre du Comité (Human rights focus)./ Provide advisory to Human Rights NGOs to uplift their visibility in the national civil society landscape.

Journalist / Digital Media Coordinator

Global Productions – Tunisia Live.net (www.tunisia-live.net)

Feb. 2011 - Mar. 2013
Global Productions – Tunisia Live.net (www.tunisia-live.net)nAccount Manager - AFP (Agence France Press – Tunisia News Desk). / Field Producer for flagship News/Political TV shows, (i.e. Hard Talk – BBC, The Empire - Al Jazeera International)./ Assist in managing and publishing content across multiple digital platforms (Website and Social media channels). / Digital and video journalists in English language (Article: http://www.tunisia-live.net/author/sadokayari/)

Teaching Assistant

Ministry of Higher Education: ISEAHT (www.iseaht.rnu.tn)

Sep. 2010 - May. 2011
Teaching Business English and Translations


Masters Degree in Business English and Communication

Faculty of Human and Social Sciences in Tunis - Ms

2009 - 2010

Bachelor Degree in English for International Relation

Higher Institute of Human Sciences in Tunis - Ba

2005 - 2009

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