Selection of Influencers in Green and Circular Economy-INJAZ Tunisia عودة إلى الفرص

Call for Application: Selection of Influencers in Green and Circular Economy

Introduction

INJAZ Tunisia, a partner in the RESET Project funded by the cross-border cooperation program (ENICBCMED), is launching a consultation to select two social media influencers. The aim is to promote and inform different target audiences about the concepts of Circular Economy and Green Skills, and engage with stakeholders to achieve sustainable outcomes. The selected influencers will play a crucial role in disseminating the outcomes of the RESET project and empowering youth as major actors of change towards a more sustainable future.

Objectives

Create engaging and informative content to promote the RESET project to a wide audience, with a focus on the impacts of green jobs on the social and economic integration of NEETS (young people without employment, education or training), the hope that the transition to a circular economy generates for them, the potential sectors of activity of the circular economy in Tunisia (and in the other countries of the RESET project), and how the RESET project aims to facilitate the creation of direct jobs and the integration of young people.

The main objectives of the influencers’ role are as follows:

2.1. Promote:

Inform and educate youth about Circular Economy and its benefits.

Empower youth to become active participants in driving the transition towards a Circular Economy.

2.3. Engage:

Receive inputs and feedback from the target groups regarding the RESET project and Circular Economy.

Foster dialogue and discussions on social media platforms to engage the audience in sustainability-related topics.

Collaborate with INJAZ Tunisia to incorporate Circular Economy and Green Skills into existing INJAZ programs.

Key Messages : 

The influencers should focus on conveying the following key messages:

4.1. General information on the RESET Project:

Create awareness about the objectives, activities, and outcomes of the RESET project.

4.2. Green economy/green jobs impact:

Highlight the positive impact of the green economy and green jobs on both the economy and the environment.

4.3. Sectors relevant to Circular Economy:

Inform youth about the sectors in Tunisia and other RESET project countries that could benefit from Circular Economy practices.

4.4. Information sources:

Guide youth on where they can find relevant information related to Circular Economy (e.g., RESET platform).

4.5. Green Skills and green jobs:

Educate youth about Green Skills and the potential career opportunities in the field of Circular Economy.

5.1. Meetings:

Each influencer is expected to participate in a minimum of 4 meetings/workshops organized by INJAZ Tunisia or the RESET project.

5.2. Publications:

The influencers should produce a minimum of 6 high-quality publications on social media platforms, promoting the key messages mentioned above.

5.3. Reach:

The influencers should collectively reach a minimum audience of 120,000 individuals through their social media platforms.

5.4. Click-Through Rate:

Achieve a click-through rate of at least 600, indicating active engagement and interest from the target audience.

Application Process

Interested influencers should submit their applications, including their portfolio, detailed social media profiles, and a motivation letter explaining their suitability for the role, to INJAZ Tunisia.

Selection Criteria

The selection of influencers will be based on the following criteria:

7.1. Social media presence and influence.

7.2. Relevance of content and previous work related to Circular Economy and sustainability.

7.3. Ability to engage and communicate effectively with the target audience.

7.4. Understanding of the key messages and objectives of the RESET project.

7.5. Alignment with the expectations and qualifications mentioned in section 3.

Requirements resume : 

6 stories – 8 stories 

Duration 30 seconde – 3 minutes 

Content that engage youth and needs 

Application  : 

Please ensure that your technical and financial offer reaches us before the 12th of July, as this is the deadline for the application. We assure you that all submitted applications and accompanying documents will be handled confidentially and solely utilized for the purpose of the selection process

Contact Information

To apply and for any inquiries or clarifications regarding this call for application, please contact:

Oussama Hamraoui communication officer at INJAZ Tunisia 

oussama.hamraoui@injaz-tunisia.org 

injaz.tunisia.com@gmail.com