Request for Proposal/Quotation For PR Agency -Munathara Initiative Retour vers les opportunités

The Munathara Initiative promotes the voices of youth, women, and marginalized communities in the Arab public sphere to meet their growing desire for participation in society, politics, and governance. Munathara’s debate competitions offer unique opportunities for participants from marginalized communities to engage in live debates alongside policymakers and thought leaders streamed to millions of viewers.

Munathara’s mission is to foster a vibrant, constructive and inclusive public sphere in the Arabic speaking world; The Munathara Initiative was founded in since 2012, as is a registered non-profit organization, with offices in Washington and Tunis, seeking to strengthen public conversation in the region by engaging underrepresented voices in high-impact debates around the most pressing issues facing their communities, using innovative online technology, on-the-ground workshops, and live, televised events. 

Since its establishment, it delivered debate workshops to more than 10,000 participants across the Arab world, received more than 11,000 video submissions, registered 183,000 members on its platform, attracted 650,000 Facebook followers, racked up more than 16 Million video views online, and reached countless millions more through its popular live television program, with the aim of creating an independent and inclusive discussion and debate platform in the Arab region. 

The Munathara Initiative engages Arabic speaking youth (aged 16-30) in public debates through on-the-ground training, video debate competitions, and televised debates. Through an outreach program, youth learn key skills to express their opinions and build coherent arguments while engaging in constructive exchanges with others. Online, Munathara built the Arabic speaking world’s first video debate website. Registered users view and rate videos to determine the top contributions to recurring debate competitions (Musabaqat Munathara). Winners appear in live, televised debates, where they participate alongside a major public figure (i.e., an elected official or public intellectual). 

In addition, The Munathara Initiative promotes the voices of youth, women, and marginalized communities in the Arab public sphere to meet their growing desire for participation in society, politics, and governance. Munathara’s debate competitions offer unique opportunities for participants from marginalized communities to engage in live debates alongside policymakers and thought leaders streamed to millions of viewers. 

In 2019, The Munathara Initiative launched its program Tunisia Decides, the first and only presidential debates live on TV in the Arab world. A program that is designed to ensure the integrity of Tunisia’s electoral discourse, direct engagement of the citizens in the process, and ultimately serving solely the interests of the Tunisian voter. 

The Munathara Initiative is building on a nine-year capital of the trust, as a neutral arbiter for vibrant, constructive, and inclusive debate in Tunisia and the rest of the Arab world.

Task Overview: 

The objective of this RFP is to seek and retain a qualified advertising agency to promote Munathara Initiative shows for each debate cycle. 

The prospective outcome of the project: 

Munathara’s new project is designed with 2 important components: 

– Series of National Debates Za3ma 

– A new Web TV Show named “ Al Jeel Al Jay “ 

Scope of Work : 

1. Develop a brand perception study among internal and external stakeholders to measure their perception towards each of our programs. 

2. Work with Munathara Staff to create content, from press releases, articles, research, whitepapers, case studies and blog posts 

3. Based on the study results, create an awareness campaign to tie the Munathara Initiative with the debates in the mind of the audience. 

4. Promote the Munathara shows in national and international media. 

5. Organize interviews for Munathara staff with key media in the region . 

Munathara Initiative will use the following criteria to score each proposal: 

A. Project Understanding (15 points) 

B. Project Approach (25 points) 

C. Ability to Perform/Staffing of Project (10 points) 

D. Experience (20 points) 

E. Financial Offer (30 points) 

A. Project Understanding: This criterion will be used to assign points based on how well the agency’s proposal demonstrates their understanding of the project. The agency should be able to explain how they will accomplish each task identified in this RFP. Also, the agency should be able to identify how the overall project objectives are related to the current situation and discuss possible pitfalls with the project.

B. Project Approach: This criterion will be used to assign points based on project approach or methodology. The project approach should discuss issues and challenges for each task and demonstrate alternative ways that would be practical and cost effective.

C. Ability to Perform/Staffing of Project: This criterion will be used to assign points based on capability and availability of the project team. Points will be assigned based on qualification of staff or project team members, provided in the “Company Background and Qualifications” and “Personnel/Management” section. It is important to note how a particular staff’s expertise is related to the skills or tasks that would be required to provide the best solution and project deliverables. 

D. Experience: Candidate has successfully completed similar projects and has the qualifications necessary to undertake this project. Prior work demonstrates innovative ideas that have engaged audiences and delivered results within a similar scope and challenges. Maximum point value will be awarded to proposers that have worked with similar scope projects within the last 5 years. 

E. Financial Offer: This criterion will be used to assign points based on the cost-effectiveness of the proposal. The scoring will be based on the combination of cost and value. If there are two or more firms with identical or very similar cost proposals, then the firm that provides the most value-added services beyond the RFP requirements will be assigned the higher score. Conversely, if there are two or more firms with similar deliverables and additional value-added services, then the firm with the lowest cost will be assigned the higher score. 

Decision Process: After we have received your proposal, the pre-selection process begins in the next week. After the pre-selection, we kindly ask the selected agencies to prepare a draft. After meeting all selected agencies in person and learning more about the intended course of action, we will make our final decision.

1.Tasks and Deliverables: 

The PR agency (hereinafter “the Agency”) is responsible for ensuring the high quality of the tasks and deliverables set out in the RFP according to reasonable industry standards. If the Agency fails to fulfill these tasks or to perform them at the level required by The Munathara Initiative (hereinafter “Munathara”), payment may be reduced to reflect the partial fulfillment of the terms of the contract. 

If the deliverables produced by the PR agency do not meet Munathara’s satisfaction, Munathara and the PR agency shall agree to a reasonable timetable for revisions to ensure that Munathara’s specifications are duly obtained. 

Any additional work involved in processing or revising these deliverables are not subject to additional remuneration. 

2.Communication : 

The PR agency commits itself for the entire duration of the assignment and must ensure that they are contactable without delay by phone and/or email on business days during working hours (9am-5pm). Except for cases of medical emergency or natural disaster, the PR agency is obliged to inform Munathara of any potential periods wherein the PR agency will be indisposed with 48-hours notice. 

The PR agency is bound to keep Munathara informed about the development of the mission in particular; the PR agency shall inform Munathara of any event which may have unfavourable consequences on the execution of the Project in a manner which shall enable Munathara to react immediately vis-à-vis relevant stakeholders and/or local authorities. 

3. Intellectual Property 

All information and footage pertaining to this project (documentary, audio, digital, cyber, project documents, etc.) belonging to Munathara or produced by the PR agency for this project is the express intellectual property of The Munathara Initiative. Any additional information which the PR agency may come into contact with in the performance of its duties shall remain the property of Munathara, who shall have exclusive rights over their use. Except for purposes of this assignment, neither information nor footage shall not be disclosed to the public nor used in whatever manner without written permission of The Munathara Initiative.