Request for Proposal-Leaders International Retour vers les opportunités

Project: Trans-Tunisia Hiking Trail

Activity Title: Technical Expert for Multimedia and Photography Training

ToR: 14/TT/2023

Leaders International:

 Leaders International is an international network of local organizations that plans, manages, and monitors innovation and economic development interventions in the region. Through its offices in Brussels, Tunisia, Amman, and Ramallah, Leaders International provides complete projectmanagement services with a focus on private-sector development, enterprise development, job creation, entrepreneurship, D4D, economic policy dialogue, and tourism value chain development.

Project Background: 

Tunisia has long been an attractive and a bargain tourist destination for European travelers. It is known for its all-inclusive packages including airfare and hotel. Most European tour operators that control international tourist arrivals, target coastal cities known for their golden beaches, sunny weather, and affordable luxurious hotels. Recently, Tunisia has initiated policy dialogues to reconsider its tourism strategies amidst the new global trends and to think about ways to promote new forms of tourism that encourage the creation of sustainable tourism projects based on cultural and environmental alternative tourism. Tunisia’s tourism industry is in an urgent need for strengthening and diversifying the quality of products and services offered to meet the new customers’ aspirations and needs.

The current project is considering the challenging situation of the tourism industry and tapping into the potential of the hiking activities as a sustainable and creative way to promote alternative tourism, revitalize the country’s inland cities and rural areas and generate new opportunities of sustainable employment for Tunisian youth. This project is implemented in partnership with The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), under the Tounes Wijhetouna programme, co-funded by the European Union and Federal Ministry of Economic Cooperation and Development (BMZ).

Objective : The project aims to promote the growth of Tunisia’s alternative sustainable tourism products and their contribution to employment. In collaboration with public and private partners and representatives of the civil society, the project aims to strengthen the tourism offer by improving the quality of products and services offered by alternative tourism activities. The project aims to implement an innovative and demand-driven approach to build the capacity of major actors in alternative tourism. The Technical Expert for Multimedia and Photography Training will play a crucial role in achieving this objective.

Activity : We are seeking a Technical Expert to design and deliver training sessions on multimedia and photography for micro-project providers in the North-West, Zaghouan and Dahar. These training sessions, accompanied by coaching and follow-up, will provide beneficiaries with the skills needed to enhance their online visibility through the creation of relevant visual content on platforms such as Facebook, Instagram, and TikTok. The selected expert will be responsible for conducting the training sessions, providing coaching, and overseeing the follow-up process.

• North West: 11 beneficiaries

• Zaghouan: 18 beneficiaries

• Dahar: 19 beneficiaries

Scope of Work:

• Conduct research on multimedia and photography best practices within the context of tourism.

• Design and conduct comprehensive training sessions on multimedia and photography for micro-project providers.

• Provide ongoing coaching and support to beneficiaries.

• Monitor and evaluate participant progress.

• Develop and maintain comprehensive documentation of training materials and resources.

• Capture photographs during training sessions and relevant regions.

• Create 20 photos and 2 videos for Dahar Destination.

Deliverables

• Training materials and resources.

• Comprehensive training sessions.

• Documented coaching and support materials.

• Progress reports on participant development.

• Captured photographs from training sessions and regions.

• Promotional content for Dahar Destination

Duration of Work : A total of 25 working days are required, with a minimum of 3 days dedicated to training sessions (North West, Zaghouan, Dahar), 20 days allocated for one-on-one coaching, and 2 days for developing promotional content focused on Dahar Destination.

Qualifications Required

• Over 7 years of experience in Multimedia, Photography, or related fields.

• Very good knowledge of the alternative tourism context and its challenges in Tunisia

• Excellent communication and presentation skills.

• Proficiency in relevant software tools.

• Previous experience with similar tourism-focused projects in Tunisia.

• Proficiency in Arabic and French; fluency in English is an asseT