Multimedia, Production, and Advertising Expert/Company-Leaders International Retour vers les opportunités

Projet : Trans Tunisia Hiking Trail

Duration: May, 15 th, 2023 – May 31st, 202

Scope of work:

Leaders International (LI) is seeking a skilled multimedia, production, and advertising expert/company to support its marketing and promotional activities of the Trans-Tunisia Trekking Trail (4T) project. The trail segments are located in 4 different regions in the north of Tunisia, including El Kef, Zaghouan and Jendouba.

The selected expert/company is expected to work on the following:

1. Photo Production (trail segments)

●     Identify and take high-quality photos for each of the four trail segments including neighboring landmarks, shops, historic sites, local communities, and/or natural landscapes.

●     Edit and retouch photos to meet quality standards of LI and its partners and ensure that photos are optimised for social media use. This may include adjusting the brightness and contrast, removing blemishes or imperfections, and other post-processing tasks.

●     Deliver at least 10 photos per trail segment in digital format, in addition to any raw/unedited photos that have been taken should LI wish to use it in any future communication opportunities.

2. Video Production (trail segments)

●     Collaborate with LI’s communications team to develop video concepts and storyboards that align with the branding and marketing objectives of LI, its partners and the project. The video for each segment must show different landscapes through which the trail passes through in addition to any neighboring landmarks, historic sites and monuments, natural landscapes, shops, and/or local communities

●     Plan and execute all video production aspects, including scripting, filming, editing, and post-production, and manage the whole video production process.

●     Operate professional drones and other camera equipment including lighting, sound equipment, and editing software

●     Work with LI communications team to ensure that videos are optimised for social media and other marketing channels

●     Ensure that all content used in the video (e.g. music, sounds, or graphics) are properly licensed and cleared for use

●     Ensure that the final videos, in addition to all raw footage, are completed and delivered to LI

3. Project Promotional Video

●     Collaborate with LI’s communications team to develop video concepts and storyboards that align with the branding and marketing objectives of LI, its partners and the project. Footage of the video should be taken during the marking of the trail and interacting with the local community, SMEs, or tour operators and guides to showcase the work of LI’s team and experts on the ground.

●     Plan and execute all video production aspects, including scripting, filming, editing, and post-production, and manage the whole video production process.

●     Operate professional drones and other camera equipment including lighting, sound equipment, and editing software

●     Develop and add subtitles in English. This video does not include any interviews, but it could be made as a vlog where people are heard chatting or speaking to the camera.

●     Work with LI communications team to ensure that videos are optimised for social media and other marketing channels

●     Ensure that all content used in the video (e.g. music, sounds, or graphics) are properly licensed and cleared for use

●     Ensure that the final videos, in addition to all raw footage, are completed and delivered to LI 

4. Promotional Leaflet and Map

●     Collaborate with LI team to understand the trekking trail’s unique selling points, target audience, and desired message; and develop the promotional content of the leaflet accordingly.

●     Design a visually appealing leaflet layout that incorporates captivating images, informative content, and a compelling call to action.

●     Develop a detailed and accurate map of the trekking trail, including its starting point, route, rest areas, landmarks, water sources, and potential difficulties.

●     Ensure that the map is easily legible, with clear labeling and appropriate scale.

●     Provide drafts of the leaflet and map for review and incorporate feedback from LI team.

●     Print in high quality and deliver to LI time on time