Multimedia, Production, and Advertising Expert/ Company Retour vers les opportunités

Background:

Tunisia has long been an attractive and a bargain tourist destination for European travelers. It is known for its all-inclusive packages including airfare and hotel. Most European tour operators that control international tourist arrivals, target coastal cities known for their golden beaches, sunny weather, and affordable luxurious hotels.

Recently, Tunisia has initiated policy dialogues to reconsider its tourism strategies amidst the new global trends and to think about ways to promote new forms of tourism that encourage the creation of sustainable tourism projects based on cultural and environmental alternative tourism. Tunisia’s tourism industry is in an urgent need for strengthening and diversifying the quality of products and services offered to meet the new customers’ aspirations and needs.

Travelers seeking nature and recreational/adventure experiences are an opportunity, they represent a fast-growing market globally and are becoming more resilient, being less affected by the political unease of the region. Such travelers are primarily interested in experiencing the natural attractions by engaging in physical outdoor activities such as walking, hiking or cycling which creates increased opportunities for economic benefits to the local communities.

The current project is considering the challenging situation of the tourism industry and tapping into the potential of the hiking activities as a sustainable and creative way to promote alternative tourism, revitalize the country’s inland cities and rural areas and generate new opportunities of sustainable employment for Tunisian youth.

This project is implemented in partnership with The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), under the Tounes Wijhetouna programme, co-funded by the European Union and Federal Ministry of Economic Cooperation and Development (BMZ)

Objective

The project aims to promote the growth of Tunisia’s alternative sustainable tourism products and their contribution to employment. In collaboration with public and private partners and representatives of the civil society, the project aims to strengthen the tourism offer by improving the quality of products and services offered by alternative tourism activities. The project aims to implement an innovative and demand-driven approach to build the capacity of major actors in alternative tourism.

Scope of work:

Leaders International (LI) is seeking a skilled multimedia, production, and advertising expert/company to support its marketing and promotional activities of the Trans-Tunisia Trekking Trail (4T) project. The trail segments are located in 4 different regions in the north of Tunisia, including El Kef, Zaghouan and Jendouba.

The selected expert/company is expected to work on the following:

1. Photo Production (trail segments)

● Identify and take high-quality photos for each of the four trail segments including neighboring landmarks, shops, historic sites, local communities, and/or natural landscapes.

● Edit and retouch photos to meet quality standards of LI and its partners and ensure that photos are optimised for social media use. This may include adjusting the brightness and contrast, removing blemishes or imperfections, and other post-processing tasks.

● Deliver at least 10 photos per trail segment in digital format, in addition to any raw/unedited photos that have been taken should LI wish to use it in any future communication opportunities.

2. Video Production (trail segments)

● Collaborate with LI’s communications team to develop video concepts and storyboards that align with the branding and marketing objectives of LI, its partners and the project. The video for each segment must show different landscapes through which the trail passes through in addition to any neighboring landmarks, historic sites and monuments, natural landscapes, shops, and/or local communities

● Plan and execute all video production aspects, including scripting, filming, editing, and post-production, and manage the whole video production process.

● Operate professional drones and other camera equipment including lighting, sound equipment, and editing software

● Work with LI communications team to ensure that videos are optimised for social media and other marketing channels

● Ensure that all content used in the video (e.g. music, sounds, or graphics) are properly licensed and cleared for use

● Ensure that the final videos, in addition to all raw footage, are completed and delivered to LI

3. Project Promotional Video

● Collaborate with LI’s communications team to develop video concepts and storyboards that align with the branding and marketing objectives of LI, its partners and the project. Footage of the video should be taken during the marking of the trail and interacting with the local community, SMEs, or tour operators and guides to showcase the work of LI’s team and experts on the ground.

● Plan and execute all video production aspects, including scripting, filming, editing, and post-production, and manage the whole video production process.

● Operate professional drones and other camera equipment including lighting, sound equipment, and editing software

● Develop and add subtitles in English. This video does not include any interviews, but it could be made as a vlog where people are heard chatting or speaking to the camera.

● Work with LI communications team to ensure that videos are optimised for social media and other marketing channels

● Ensure that all content used in the video (e.g. music, sounds, or graphics) are properly licensed and cleared for use

● Ensure that the final videos, in addition to all raw footage, are completed and delivered to LI

4. Promotional Leaflet and Map

● Collaborate with LI team to understand the trekking trail’s unique selling points, target audience, and desired message; and develop the promotional content of the leaflet accordingly.

● Design a visually appealing leaflet layout that incorporates captivating images, informative content, and a compelling call to action.

● Develop a detailed and accurate map of the trekking trail, including its starting point, route, rest areas, landmarks, water sources, and potential difficulties.

● Ensure that the map is easily legible, with clear labeling and appropriate scale.

● Provide drafts of the leaflet and map for review and incorporate feedback from LI team.

● Print in high quality and deliver to LI time on time

Deliverables:

1. Photos (trail segments)

● At least 40 edited photos (10 photos per segment); in addition to any raw/unedited photos

● Digital format

2. Video (trail segments)

● Four videos (1 per trail segment)

● Video duration: 45 – 55 seconds; in addition to raw footage

● Type of video: promotional to attract local and international tourists to visit and try the trekking trail

● Subtitles: no

3. Project Promotional Video

● 1 video

● Video duration: around 3 minutes; in addition to raw footage

● Type of video: vlog style video with time lapse

● Subtitles: yes

4. Promotional leaflet and map

● Digital copy of the leaflet and map in PDF format

● Printed copy of the leaflet with the below specifications:

○ A3 folded leaflet (cross-fold)

○ Around 150 gsm glossy paper

○ Two-sided printing

○ Full colour printing

○ Quantity: 1,000