Mena Media Manager – Amnesty International عودة إلى الفرص

Please note, salary and benefits will vary depending on location.

ABOUT THE ROLE

An exciting opportunity has arisen for an experienced Media Manager to join Amnesty International’s Middle East North Africa Regional Office, based in Tunis or London, in order to shape and develop a strong media profile for its human rights work across the region.

JOB PURPOSE

This post takes strategic ownership of Amnesty International’s media profile across the MENA region, driving awareness of human rights as well as bolstering support for Amnesty International and shaping a better future for those in need.  Working closely with a team of researchers and campaigners, you’ll drive media coverage to disseminate our human rights research findings goals and provide accurate and appropriate communications that help to develop our human rights agenda and raise awareness of Amnesty International’s work in this highly complex region.

DEPARTMENT PURPOSE:

The MENA Regional Office plays a critical role in the Amnesty International Secretariat, gathering and communicating accurate and actionoriented human rights information and delivering on the vision to end grave human rights abuses and build societies respectful of human rights. Across the region, Amnesty International campaigns for meaningful change, supports national entities, enables effective activism and growth, and works to persuade governments and other actors to uphold universal human rights standards. The office provides strategic leadership and support and advice to the Amnesty International movement globally, fostering its contribution, presence and public accountability throughout the world.

INTERNATIONAL SECRETARIAT PURPOSE:

The International Secretariat, which operates from a number of sites around the world, gathers and communicates accurate and action-oriented human rights information globally. We campaign for meaningful human rights change; enable effective human rights activism and work to persuade governments and other actors to uphold universal human rights standards. We provide strategic leadership, support and advice to the Amnesty International movement globally, fostering Amnesty International’s contribution, presence and public accountability throughout the world.

WORKING RELATIONSHIPS:

• Reporting to: Regional Director, MENA Regional Office
• People that this job manage: Interns, volunteers and freelancers
• Other key relationships: regional, national and international Media and Amnesty International staff in the MENARO, the Media Programme, Regional Content Manager, Sections in the region, Campaigns staff, International Mobilisation Programme, Legal, Policy, Office of the Secretary General, Section Media Workers.

USEFUL INFORMATION:

Media impact is vital to the success of Amnesty International’s international communications work, which relies on credible and visible profiling of Amnesty International to a range of target audiences across a range of diverse cultures and communities. The regional Media Manager will contribute to the development and implementation of a comprehensive media programme for Amnesty International in the sub-region, working as part of a fully-integrated team that supports Amnesty International’s activities across the region.

This is a full-time position which requires the ability and willingness to regularly work out of office hours including being on call for media enquiries. The position also requires the ability to undertake international travel as required, including travelling to other regional offices to provide additional media support, when needed.

MAIN RESPONSIBILITIES:

• Generate press coverage in sub-regional and national media for Amnesty International in order to build Amnesty International’s profile in the region
• Work with international media based in the region to generate coverage about Amnesty International’s human rights concerns in MENA
• Implement a regional media relations programme which includes: pro-active media liaison; pitching Amnesty International stories and spokespeople; organizing interviews; providing media briefings; writing op eds; and responding to media requests
• Draft in Arabic and English short press releases or quotes based on input from country experts.
• Work as part of the communications team including another media manager and two Regional Content Manager for] to set the strategic communications direction, working as part of an integrated, multi-functional team; all campaigns and communications initiatives must be communicated in a manner suitable and relevant to the appropriate audiences
•  Identify opportunities for media work and provide advice on what products or activities would work best to meet media objectives and achieve impact, ensuring all work is timely, with a strong news value targeted at defined audiences
• Undertake crisis media work, ensuring Amnesty International responds in an effective and timely manner to key external and internal developments
• Integrate social media into overall media plans and activity
• Monitor and report on Amnesty International’s media impact and metrics in MENA – including social media. Use results to make recommendations for future work to ensure continued media impact
• Organize media events including news conferences and press briefings; provide media support to Amnesty International research missions and visits to the sub-region by senior Amnesty International delegates
• Support the global network of media workers, providing timely, well-messaged media materials and advice on Amnesty International’s response to human rights developments in the sub-region
• Oversee the use of Amnesty International’s social media channels from the regional office managing the dissemination of content on relevant platforms, maintaining a record of all owned and operated digital properties in use by Amnesty International across the sub-region and ensuring their proper use
• Carry out own administrative tasks related to the post in accordance with the guidelines on self-servicing and to provide coverage for team members as required
• Monitor progress and adherence to agreed standards, including establishing systems to ensure accountability and reporting

WHAT DOES SUCCESS LOOK LIKE IN THIS JOB?

• Amnesty International is positioned as the leading human rights organization with regional and national media outlets in [sub-region], as well as with international media
• An over-arching media strategy is developed and implemented for [sub-region]
• Amnesty International’s profile in [sub-region] increases through reactive and proactive media coverage on specific human rights issues and campaigns
• Amnesty International is established as a credible source of human rights information for the media
• The Amnesty International movement is kept up-to-date and informed about news and media opportunities on thematic work from [sub-region]
• Planning and implementation of media work is undertaken to agreed deadlines and positive coverage is secured in target media
• Strong media contacts are developed in [sub-region]

ABOUT YOU

You’re passionate about Amnesty International’s aims and experienced in the media industry in MENA. You’ll have a strong news sense and know how to place a story to achieve maximum impact. You can draft media outputs in both English and Arabic in journalist-friendly language. With a background in journalism or public relations in an international setting, you’ll have detailed knowledge of human rights issues and the media in the region and a strong network of contacts.  You’ll have experience in developing strategies and running successful media events and will combine sharp news skills with a good understanding of human rights that will enable you to deliver prompt and impactful media responses to world events.

HOW YOU WORK – COMPETENCIES:

• Competency: Level: (A, B or C)
  • Delivering Results: Delivering our strategic objectives by managing workload and developing plans and priorities. Level B
  • Working with Others: Builds and maintains positive trust-based relationships internally and externally to increase effectiveness of self, team, programme and IS to achieve goals. Involves understanding and respecting diversity, being sensitive to the needs of others, managing conflict, team- building. Level B
  • Developing Oneself and Others: Development of self and others to further the IS’ goals and personal effectiveness. Involves providing coaching/guidance, giving feedback to build understanding and sharing knowledge with others. Level B
  • Contributing to a dynamic and effective IS: Ability to see change as an integral part of life and to work in ways which facilitate the implementation of change. Level A
  • Making decisions: Ability to gather information, involve others and use judgement to make decisions that are creative, practical and timely. Support others in their decision making. Level A
  • Taking the Initiative: Exercising initiative to change approaches and take responsibility for solving problems and being innovative. Level A
  • Communicating and influencing: Taking responsibility for conveying information, ideas and arguments in a manner that is accurate and timely, taking account of the needs of the recipient and tailoring the approach accordingly. It involves effective listening as much as speaking or writing. Level B

EQUALITY STATEMENT

Equality and diversity is at the core of our values and staff are expected to work collectively and individually to promote a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected.

CONFLICT OF INTEREST

Public or other activity, affiliation to or support for any group or organization, personal association or other factor which may generate a real or perceived conflict of interest with Amnesty International’s principles (specifically independence and impartiality), or raise a security concern, or otherwise prevent the candidate from carrying out key functions of the specific post and would therefore disqualify the candidate from being appointed

ABOUT US

Amnesty International is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they’re denied. And whether we’re applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we’re all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.

At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.

WHAT WE HOPE YOU WILL DO NEXT

If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click ‘Apply for this Role’ below.

Freedom, Justice, Equality. Let’s get to work.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.