Macro-economy Expert Retour vers les opportunités

Project : Trans-Tunisia Hiking Trail

Date of activity & Completion : May 29th, 2023- June 8th, 2023

Background:

Tunisia has long been an attractive and a bargain tourist destination for European travelers. It is known for its all-inclusive packages including airfare and hotel. Most European tour operators that control international tourist arrivals, target coastal cities known for their golden beaches, sunny weather, and affordable luxurious hotels.

Recently, Tunisia has initiated policy dialogues to reconsider its tourism strategies amidst the new global trends and to think about ways to promote new forms of tourism that encourage the creation of sustainable tourism projects based on cultural and environmental alternative tourism. Tunisia’s tourism industry is in an urgent need for strengthening and diversifying the quality of products and services offered to meet the new customers’ aspirations and needs.

Travelers seeking nature and recreational/adventure experiences are an opportunity, they represent a fast-growing market globally and are becoming more resilient, being less affected by the political unease of the region. Such travelers are primarily interested in experiencing the natural attractions by engaging in physical outdoor activities such as walking, hiking or cycling which creates increased opportunities for economic benefits to the local communities.

The current project is considering the challenging situation of the tourism industry and tapping into the potential of the hiking activities as a sustainable and creative way to promote alternative tourism, revitalize the country’s inland cities and rural areas and generate new opportunities of sustainable employment for Tunisian youth.

This project is implemented in partnership with The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), under the Tounes Wijhetouna programme, co-funded by the European Union and Federal Ministry of Economic Cooperation and Development (BMZ)

Objective :

The project aims to promote the growth of Tunisia’s alternative sustainable tourism products and their contribution to employment. In collaboration with public and private partners and representatives of the civil society, the project aims to strengthen the tourism offer by improving the quality of products and services offered by alternative tourism activities. The project aims to implement an innovative and demand-driven approach to build the capacity of major actors in alternative tourism.

Activities :

LI is looking for a Macro-economy expert to Develop an assessment report to highlight the status of the sector in Tunisia focusing on the challenges and opportunities.

The expert will carry out discussions with the local stakeholders, including local government entities responsible for the most relevant regions and other public entities with relevant jurisdictions, the Project team will develop an assessment report that presents the vision for the national trail and identifies the 4 main segments / micro-hiking trails for early quick wins.

Scope of work:

● Conduct research on the macro-economy sector in Tunisia, including an analysis of relevant data, trends, and policies.

● Identify key stakeholders in the sector, including local government entities responsible for relevant regions and other public entities with relevant jurisdictions.

● Schedule and conduct meetings with the identified stakeholders to gather information, insights, and perspectives on the sector’s current status, challenges, and opportunities.

● Synthesize the gathered information and insights into a comprehensive assessment report that presents the vision for the national trail and identifies the four main segments/micro-hiking trails for early quick wins.

● Provide recommendations and actionable insights based on the findings of the assessment report.

Deliverables:

1- A comprehensive assessment report that includes the following:

● Overview of the macro-economy sector in Tunisia, including its current status, trends, and policies

● Identification and analysis of the sector’s key challenges and opportunities

● Vision for the national trail

● Identification of the four main segments/micro-hiking trails for early quick wins

● Recommendations and actionable insights for stakeholders in the sector

2- A presentation of the assessment report to the project team and other relevant stakeholders.

Duration of Work:

10 working-days