Period of Performance:                    10 – 30 September 2021

Expected Level of Effort:                  20 Days

Place of Performance:                       Remote

1.      Program Background

ACEA Tunisia (Action Collaborative pour les Exportations Artisanales, or “Collaborative Action for the Export of Handicraft Products”) is a 6-year project funded by the U.S. Department of State and implemented by FHI 360. Its goal is to help artisans, especially those who are socially or geographically marginalized, to commercialize their products, and hence promote greater social and economic equity. Where possible, the project places a special emphasis on assisting artisans to export.

ACEA Tunisia project is helping to empower artisans and local communities by guiding and advising them using a cluster approach. Members of the Cluster (beneficiaries) meet in workshops and work in groups to learn and share various skills, in conjunction with relevant support entities and technical experts.

To date, ACEA Tunisia has launched cluster development activities in two sectors in Tunisia:

·         The Wiki PAM cluster in Northwest Tunisia, for essential oils and related natural products. www.wikipam.org

·         The Oleart cluster in Sfax & Sidi Bouzid, for olive wood kitchenware and tableware.  www.oleart.org (website under construction)

2.      Objective of Consultancy

The consultant will write search engine optimized content in both English and French for the Oleart website.

The content should appeal to the interests of the target market of Oleart (Olivewood international buyers)

This involves:

1)      Conducting Keyword research about the most used terms by the target audience in search engines.

2)      Analyzing and defining a list of the important Keywords (English and French).

3)      Writing the SEO content of the website in French.

4)      Writing the SEO content of the website in English.

The consultant will work in collaboration with the marketing team that will provide the design and the detailed sitemap of the website. (Approximative text length of each section, buttons, headlines, CTAs)

The estimated number of words is around 800 for each language. (Including Title, headlines, sections text, buttons, CTAs…)

3.      Deliverables

Criteria/Qualification for Evaluation

FHI 360 intends to award an Independent Consultant Agreement resulting from this solicitation to the responsible candidate whose offer best conforms to this Scope of Work. Award will be based on the candidate that is most advantageous and represents the best value to FHI 360. Best value will be based on the following selection criteria:

4.      Level of Effort and Remuneration

The Consultancy will consist of a maximum of 20 working/billing days (1 day = 8 hours) between September 10, 2021, and September 30, 2021.

The Consultant will be paid upon submission and approval of deliverables, up to but not to exceed 20 days.  The consultant will submit a signed timesheet for processing and payment.

5.      Disclaimers and FHI 360 Protection Clauses

• FHI 360 may cancel the solicitation and not award.
• FHI 360 may reject any or all responses received.
• Issuance of the solicitation does not constitute an award commitment by FHI 360.
• FHI 360 reserves the right to disqualify any offer based on offeror failure to follow solicitation instructions.
• FHI 360 will not compensate offers for response to solicitation.
• FHI 360 reserves the right to issue award based on initial evaluation of offers without further discussion.
• FHI 360 may choose to award only part of the activities in the solicitation, or issue multiple awards based on the solicitation activities.
• FHI 360 reserves the right to waive minor proposal deficiencies that can be corrected prior to award determination to promote competition.
• FHI 360 may contact candidates to confirm contact person, address and that bid was submitted for this solicitation.