Consultant Services to Design a Visual Identity and  Branding Package for the P2P Programme -DRC عودة إلى الفرص

1. Who is the Danish Refugee Council? 

Founded in 1956, the Danish Refugee Council (DRC) is a leading international NGO and one of the few  with a specific expertise in forced displacement. Active in 40 countries with 9,000 employees and  supported by 7,500 volunteers, DRC protects, advocates, and builds sustainable futures for refugees  and other displacement affected people and communities.  

2. Purpose of the consultancy 

The Pathways to Protection (P2P) Program seeks to develop a cohesive visual identity for the P2P  program that reflects its mission and values, ensures coherence across countries and partners, and  complies with the visibility requirements of donors and consortium members. 

3. Background 

The Pathways to Protection (P2P) program is a multi-country, multi-partner initiative led by the  Danish Refugee Council (DRC), the Danish Red Cross (DRC-RC), and the International Detention  Coalition (IDC). The program aims to enhance protection outcomes and humanitarian access for  

people on the move across 10 countries. To support communication, visibility, and partner  alignment, a unified and professional visual identity is required. 

4. Objective of the consultancy 

The purpose of this consultancy is to create a complete visual identity for the P2P programme and  develop ready-to-use branded templates and guidelines for consistent use across countries and  partners.

The consultant will be required to: 

• Design a visual identity (including logo/wordmark, color palette, font selection, graphic  elements). 
• Produce branded templates (e.g. PowerPoint, report layout, factsheets, Ms Word).
• Develop a concise brand guideline document 
• Align all visual elements with the branding requirements of the consortium partners and  donors. 

5. Scope of work and Methodology 

The consultant is expected to carry out the following: 

• Review relevant programme documentation and partner/donor branding guidelines.
•  Propose 2–3 initial concept directions for the P2P visual identity. 
• Develop and finalize visual elements. 
• Design templates and layouts for programme use. 
• Produce a brand guideline document  
• Facilitate at least one presentation and feedback session with CMU. 
• Revise deliverables based on CMU inputs. 

The Consultant will be required to submit a work plan and methodology outlining how the  deliverables will be achieved and what support is needed from DRC. 

The Consultant will be required to prepare a detailed methodology and work plan indicating how the objectives of the project will be achieved, and the support required from DRC. 

6. Deliverables  

The Consultant will submit the following deliverables as mentioned below: 

The Consultant will provide the documentation by email or shared folder 

7. Duration, timeline, and payment 

The total expected duration to complete the assignment will be no more than 15 working days, to be  completed no later than 22 August 2025. 

Payment will be made upon successful completion and approval of deliverables in line with the  agreed timeline and payment schedule 

8. Proposed Composition of Team  

The consultant may be an individual or a team. If a team is proposed, it may include: 

• Creative/Brand Designer 
• Quality control 

9. Eligibility, qualification, and experience required Essential: 

➢ Proven experience in visual identity design for international NGOs or humanitarian  programmes. 

➢ Strong portfolio of branding and graphic design work. 

➢ Ability to work independently and incorporate feedback constructively. 

Desirable:  

➢ Familiarity with donor visibility rules (e.g., Danida, ECHO) 

➢ Experience working with multi-country programmes or consortia. 

➢ Understanding of humanitarian and migration contexts. 

Minimum Requirements: 

• Degree in graphic design, communications, or relevant field. 
• At least 3 years of proven experience in brand design or visual communications.
•  Strong design software skills (Adobe Suite, Canva, PowerPoint, etc.). 
• Fluent in English (written and spoken); French and/or Arabic is an asset.

10. Technical supervision 

The selected consultant will work under the supervision of: 

• Grants and Communication – Marina Cassini at marina.cassini@drc.ngo
• Chief of Party – Andrew Merat Andrew.merat@drc.ngo 

11. Location and support 

The assignment can be completed in person or remotely, with regular virtual coordination. DRC will provide: 

• Relevant background documents 
• Partner and donor branding guidelines 
• Access to the CMU team for feedback 

The consultant will provide their own equipment (laptop, software, etc.). 

12. Travel 

Travel costs, if any, will be covered according to DRC’s travel policy and must be included in the  financial proposal. 

13. Submission process 

>Refer to the RFP < 

14. Evaluation of bids 

> Please refer to the RFP letter invitation. < 

Only those shortlisted will be contacted for an interview with the panel to ensure their  understanding of the consultancy services.