Communications Agency – BEDER عودة إلى الفرص

Terms of Reference (ToR)

Communications Agency for

A Communications’ Campaign Plan Development and Execution

BACKGROUND:

Overview of Beder Organization:

BEDER Organization for Citizenship and Equitable Development was established on April 12, 2011. Since then, the Organization has implemented a series of projects and programs that have enabled it to be impactful in many regions, especially the governorates of Jendouba, Kasserine, Sidi Bouzid and Gafsa, in addition to the governorates of Greater Tunis and Nabeul. 

BEDER’s programs focused on the entrepreneurial aspects on the one hand, and on aspects related to governance, social cohesion, and inclusion of women and youth on the other hand. 

Since 2014, BEDER Organization oriented its activities on the community and on supporting its resilience to prevent violent extremism by establishing a department dedicated to ensuring community resilience and social cohesion through JOUSSOUR Program which let to reducing vulnerabilities to violent extremism in local communities. 

SABEEL Project:

SABEEL program is a research based, data driven programme that aims to identify, mitigate, and prevent risk factors of recidivism amongst male, female, and young individuals impacted by the justice system, and provide those impacted by the justice system with path (or Sabeel in Arabic) towards a law-abiding life. 

The program aims to work on the rehabilitation and the reintegration of the newly released ex-detainees during both the release and the post-release phases. The program duration is three years with the support of the Counter-Terrorism Office of the Embassy of the United Kingdom in Tunisia. SABEEL aims to be part of the Tunisian national effort aimed at reducing high recidivism (37% by February 2021). and prison overpopulation in Tunisia through a participatory approach based on the social and psychological levels. Indeed, this comprehensive approach aims to ensure the resilience of society and protect Tunisians from serious threats of recidivism on the one hand, and/or getting involved with criminal or extremist groups on the other hand. 

The program is delivered by the Social Cohesion department of the association. The Sabeel program will strive to reduce the stigma associated with formerly incarcerated individuals through a series of media and communication initiatives. These initiatives aim to diminish social stigma linked to formerly incarcerated persons, enhance public perception and awareness regarding the challenges faced by these individuals, inform them about their rights, services, and opportunities, and foster trust while promoting the reintegration paths of former inmates.

• Objectives

• To reduce societal stigma associated with formerly incarcerated individuals.
• To improve public perception and awareness of the challenges faced by formerly incarcerated individuals.
• To inform formerly incarcerated individuals about their rights, services, and opportunities
• To boost confidence and encourage reintegration pathways for formerly incarcerated individuals.

• Target Audiences: (Table Below)

To be effective, the strategic communication plan must be tailored to each target audience, understanding their unique perspectives, needs, and the best channels to reach them. Here’s a detailed analysis of each of the target audiences.  

Communications Consultancy

The scope of services is as follows: 

• Developing a Communications Plan, the team has already a communication Strategy, (see a table summarising main components below) which is based on rapid communications, and massive reach out. The tools will range from social media, radio, podcast production, and the development of strong branding and channels. 
• Produce 10 podcast episodes on the Tunisian legal system, its shortcomings and how to improve access to legal services.
• Design, plan and execute varied communication campaigns aimed at different target audiences based on the tables below.
• Coordinate the production of quality, authentic and educational content for videos, podcasts, reports, and infographics.
• Lead partnerships with influencers and alternative media for content promotion on social media.
• Manage interaction and content posting on various platforms, including TikTok, Instagram, and other youth-friendly media.
• Monitor and analyse campaign performance, adjusting strategies based on feedback.
• Work closely with editorial groups, creative teams, and marketing professionals.
• Produce and promote content while providing statistics on audience engagement, audience reach and intended target groups.

Eligibility 

1. Demonstrated Expertise: Proven track record in developing and implementing comprehensive communication plans.
2. Capability in Content Production: Experience in producing podcast episodes focused on legal systems and access to legal services.
3. 3. Multi-Channel Communication Skills: Proficiency in utilizing diverse communication tools, including social media, radio, podcasts, and branding strategies, and ability to coordinate and manage content across platforms like TikTok, Instagram, and other youth-oriented media.
4. Partnership and Outreach Skills: Demonstrated ability to collaborate with influencers and alternative media for effective content promotion.
5. Analytical and Adaptive Approach: Capability to monitor, analyze, and adjust communication strategies based on performance feedback.

Willingness to offer additional creative elements and insights in response to the Terms of Reference.

Requirements: 

• Expression of interest 
• Technical and financial proposals 
• Portfolio showcasing past work, 
• Copy of registration 

Please send your offer to:

Siwar.aouadi@beder.org and Meriam.meddeb@beder.org with “COMS AGENCY OFFER” as title, before 7 DECEMBER 2023

To the pdf version of this TOR. Please open this link:

https://shorturl.at/iOP79