PROJECT SUMMARY
Ma3an is a seven-year program funded by the United States Agency for International Development (USAID) and implemented in cooperation with the Presidency of the Government. Ma3an’s goal to increase Tunisian youth civic engagement and economic opportunities. At the community level, Ma3an uses a community-driven youth development model to inform and support sustainable interventions through ongoing collaboration between community actors that are inclusive, participatory, and solutions-driven. These include working with and through local CSO partners to understand local dynamics in each community; and implement community-driven youth development programming involving youth, local NGOs, local government, and other community leaders through community-specific grants.
JOB SUMMARY
The Communications and Outreach specialist manages public outreach activities, including the production, of timely, quality internal and external information and social media products, weekly, annual, and ad-hoc project reports, presentations and updates, success stories, and fact sheets, and other programmatic social media, web, and outreach materials. The Communications and Outreach specialist reports to the Ma3an Director of Communications.
RESPONSIBILITIES
- Participate in the elaboration and execution of a multichannel and multi-target communication plan, including media and social media coverage, opportunities and guidelines information platform, co-branding approaches, events, programs sponsorship, testimonials, success stories, etc.
- Support partner organizations, grantees, service providers, and consultants in implementing activities toward reaching project objectives and targets through effective communications
- Manage procedures and processes for developing youth outreach reports, publications, and social media materials; tracking dissemination; preparing for and reporting on events; (video) documenting project activities; and storing information;
- Promote the effective use and ongoing improvement of communication tools and processes.
- Manage the implementation of Ma3an youth outreach activities and public outreach consultants and contractors in the areas of writing and editing, layout/design, information dissemination, events planning, social media, and web development and management;
- Engage Ma3an youth leaders around the country in generating content to be disseminated on Ma3an social media platforms that appeal to youth nationwide. Engage Ma3an youth leaders in determining a strategic approach to ma3an communications, including the use of particular social media platforms;
- Ensure and maintain quality control for internal and external electronic communications and publications;
- Coordinate with program management staff to ensure ongoing effective utilization of an accurate and efficient system for storing communication-related program files, reports, documents, presentations, and outreach materials;
- Engage regional and national media by responding to press queries, scheduling interviews, preparing event briefing memos for USAID, and organizing press briefings.
- Ensure public outreach, documents, and activities meet the requirements of the Branding and Marking Strategy, with reference to all USAID branding/marking requirements and security considerations;
- With the assistance of MEL and program staff, develop graphics, maps, flow charts, and diagrams for reports, presentations, and handouts.