Call for Tenders: Digital Marketing Strategy Elaboration, impACT’UP عودة إلى الفرص

Public Tender 

Project Name: impACT’UP 

Country: Tunisia 

Target Area: Social Entrepreneurship, Youth Empowerment, Business Creation Sectors: Private Sector, SMEs, Startups 

Duration: 6 months 

Westerwelle Startup Haus Tunis 

The Westerwelle Foundation for International Understanding with headquarters in Berlin,  Germany is a non-profit organization. The foundation was established in 2013 by Dr. Guido  Westerwelle, former German Minister for Foreign Affairs, and Ralph Dommermuth, CEO and  Founder of United Internet AG. 

Our work aims to boost digital transformation in emerging countries and create a spill-over  effect that includes strengthening transparency and integrity measures within private and public  sector institutions. To achieve this, the Westerwelle Foundation actively scouts entrepreneurs  who are able to create digital sustainable solutions which could be implemented in various  social and economic areas. 

The Westerwelle Foundation manages entrepreneurship hubs called “Westerwelle Startup  Haus” in select locations to support start-up ecosystems and entrepreneurs. Each hub runs  entrepreneurship support programs on sector- and stage-specific topics. In addition, the  Westerwelle Young Founders Program is a Berlin-based fellowship that supports 50  entrepreneurs from emerging markets to attain international investment and growth. 

In March 2016, the Westerwelle Foundation opened its first Startup Haus in the city center of  Tunis. The WSHT offers co-working space, private offices, meeting rooms, a multifunctional  event space and advisory services for startups. Additionally, WSHT hosts regular workshops  and networking events to facilitate knowledge exchange and community building. 

Project Description 

The impact’UP Incubation Program is a 6 months incubation program offering a platform for 10 early stage Tunisian entrepreneurs to start social-digital enterprises and tackle global and local challenges, providing a portal for the next generation of young innovators. In an attempt to further strengthen the entrepreneurial culture and boost its momentum, the program will aim to build the technical capacities of Tunisian founders through a need-based curriculum and approach that aims to address the unique and specific challenges of the beneficiaries of the program, allowing for a monitored growth, and a steady progress towards the legal creation of 10 new social business and create teams that could ensure the survival of the venture. 

The main objectives of the program are: 

➢ Support Tunisian Startups in building their core-business components 10 early-stage startups will be assisted in creating their Business Plans, Marketing Plan &  Branding & Website/Softwares 

➢ Legal creation of +10 new Tunisian Start-ups 

a minimum of 10 start-ups will be legally incorporated 

➢ Support Tunisian start-ups to hire and create solid teams

 WSHT ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– SHIELD ► 2

10 Entrepreneurs will receive a thorough management training allowing them to create teams  and provides job opportunities. 

Impact’UP Incubation Program will focus on be empowering female and youth-led Tunisian  start-ups. The target beneficiaries of the program is Tunisian early-stage entrepreneurs  operating in the field of social entrepreneurship, blue and green economy, ed-tech, health-tech,  and cultural and creative industries. 

Objectives 

The consultants are required to provide services as indicated below. In the technical offer, the  consultants will indicate more details on the deliveries, referring back to the below terms of  reference: 

General objective : 

The general objective of this consultancy is to develop 10 digital marketing strategies for 10  early-stage startups. 

Specific objectives : 

► Conduct brief interviews with the founders to walk them through the digital-strategy creation process. 

► Oversee and coordinate the collection of all necessary data to develop the strategies. ► Ensure the finalization of the digital marketing strategies. 

Target Group  

This consultancy is dedicated to 10 early-stage Tunisian start-ups working in various fields  of work. These start-ups are supported within Westerwelle Foundation Startup Haus’  Impact’UP support program. 

Location 

The service activities will occur in Tunis at the offices of Westerwelle Foundation Startup Haus  in Tunis. 

Duration and Timeline 

The consultancy will take 8 weeks starting the second week of October. Consultants must  submit an adequate timeline englobing milestones of the consultancy per start-up. 

Role of Westerwelle Foundation Startup Haus 

Throughout the consultancy, WSHT will monitor the planning and progress of the sessions  with the consultant as well as the founders. 

Consultant Profile 

The consultant must fulfil the following criteria: 

• A confirmed expertise in digital-marketing-strategy elaboration for international cooperation program beneficiaries.
• Experienced in working with Business Support Organizations.
• Demonstrated interpersonal and pedagogical skills.

 WSHT ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– SHIELD ► 3

Deliverables 

The consultant must deliver the following: 

• 10 digital marketing strategies for the startups supported under the program. • A final report including the consultancy progress (overall and with each start-up) as well as recommendations for WSHT and the founders.

Evaluation Criteria 

The consultants will be evaluated based on the following criteria: 

1- A demonstrated experience in the fields of expertise indicated in the terms of  reference. 

2- An adequate methodology and work plan for the consultancy 

3- A convenient financial offer. 

Selection Procedure 

The offers will be processed and selected according to the budget allocated to this mission by  the project and the efficiency criteria related to the technical and financial offer and in  accordance with the evaluation criteria.