Call for Tenders Business Diagnostics, Technical Advisory, Workshops Expert-Westerwelle Startup Haus Tunis عودة إلى الفرص

Call for Tenders Business Diagnostics, Technical Advisory, Workshops Expert | Westerwelle Startup Haus Tunis

Westerwelle Startup Haus Tunis

The Westerwelle Foundation for International Understanding with headquarters in Berlin, Germany is a non-profit organization. The foundation was established in 2013 by Dr. Guido Westerwelle, former German Minister for Foreign Affairs, and Ralph Dommermuth, CEO and Founder of United Internet AG.

Our work aims to boost digital transformation in emerging countries and create a spill-over effect that includes strengthening transparency and integrity measures within private and public sector institutions. To achieve this, the Westerwelle Foundation actively scouts entrepreneurs who are able to create digital sustainable solutions which could be implemented in various social and economic areas.

The Westerwelle Foundation manages entrepreneurship hubs called “Westerwelle Startup Haus” in select locations to support start-up ecosystems and entrepreneurs. Each hub runs entrepreneurship support programs on sector- and stage-specific topics. In addition, the Westerwelle Young Founders Program is a Berlin-based fellowship that supports 50 entrepreneurs from emerging markets to attain international investment and growth.

In March 2016, the Westerwelle Foundation opened its first Startup Haus in the city center of Tunis. The WSHT offers co-working space, private offices, meeting rooms, a multifunctional event space and advisory services for startups. Additionally, WSHT hosts regular workshops and networking events to facilitate knowledge exchange and community building.

Program Description

STRIDE Acceleration Program is a 8-month supported by the Special initiative “Decent Work for a Just Transition” -Invest for Jobs of the German federal ministry for Economic cooperation and Development and implemented by the Digital Transformation Program of the GIZ Tunisia in partnership with the Westerwelle Foundation. The program aims to empower 60 Tunisian startups by providing a unique platform to navigate the complexities of international market expansion.

Throughout the duration of the program, 60 digital Tunisian startups will undergo a training to prepare them for international expansion. 15 selected startups will access support in building their international profile through conducting thorough market research, evaluating factors such as the target market’s size, competition, consumer behavior, cultural nuances, regulatory requirements, and infrastructure.  After developing a clear market entry strategy and a careful planning and resources, 5 startups will be selected based on the solidity of their international business model, market fit, and expansion plan, to expand to an African country among the list of countries that the program offers. Leveraging its strong presence in Africa, the Westerwelle Foundation will fully mobilize its offices, local teams, network of experts and entrepreneurs not only to enable the legal creation of Tunisian startups in these markets, but also to create partnerships and enter the selected new markets through concrete sales and investments.

Scope of work:

General objective:

The consultants referred to as trainers are required to provide services as indicated below. In the technical offer, the trainers will indicate more details on the methodology and deliveries, referring to the below terms of reference:

The expert will be responsible for conducting and delivering monthly business diagnostics, international market expansion training encompassing 8 workshops (international marketing strategies, sales and distribution channels, legal and regulatory compliance, financial management and funding, investment pitching and funding acquisition, operations and logistics, cross-cultural team building and management, and KPIs for international expansion). Additionally, the expert will provide 1-on-1 technical advisory sessions for market entry analysis, business model development, expansion planning, and other related areas.

1. I) The objective of the Business Diagnostics interviews is to identify the main milestones of each founder and to set metrics that would help us gauge process and identify areas of improvement.

1. II) The modules of the workshops include the following: 

• International Market Strategies
• Sales and Distribution Channels
• Legal and regulatory compliance
• Financial Management and Funding Acquisition
• Investment Pitching and Funding Acquisition
• Operations and logistics
•  Cross-cultural team build and Management
• KPIs for International Expansion

 III)  The modules of the 1 on 1 Technical Advisory are the following: 

Assessment and Planning:

• Conduct a thorough assessment of the client’s current business model, capabilities, and resources.
• Define specific goals and objectives for international market expansion.
• Develop a customized market entry strategy based on the client’s industry, target regions, and competitive landscape.

Market Research and Analysis:

• Conduct in-depth market research to identify high-potential international markets.
• Analyse consumer behavior, market trends, regulatory environment, and competition in target region.
• Provide insights on cultural considerations and localization strategies.

Business Model Optimization:

• Evaluate and adapt the client’s business model to fit the demands and opportunities of international markets.
• Advise on pricing strategies, revenue models, and monetization strategies.

Marketing and Branding Strategies: 

• Develop marketing strategies tailored to the specific cultural and market dynamics of the target regions.
• Provide guidance on brand positioning, messaging, and promotional activities.

The trainer is also expected to attend meetings with and receive feedback from the Westerwelle Foundation Team as needed.

Target Group

This consultancy is dedicated to 15 expansion ready Tunisian start-ups working in various industries. These start-ups are supported within Westerwelle Foundation Startup Haus’ Stride acceleration program.

Location

The service activities will occur in Tunis at the offices of Westerwelle Foundation Startup Haus in Tunis.

Timeline

The mission consultancy will take place from June to August.

Role of the Westerwelle Foundation Startup Haus 

Throughout the consultancy, WSHT will monitor the planning and progress of the sessions with the consultant as well as the founders.

Consultant/ firm/ profile 

The trainers must fulfil the following criteria:

• 5+ years’ experience designing and delivering trainings and workshops.
• Substantive expertise in market research and analysis, business model optimization, marketing and branding strategies, sales and distribution channels, legal and regulatory compliance, financial management and funding, investment pitching and funding acquisition, operations and logistics, KPIs for international expansion.
• Strong presentation, instructional design, and facilitation skills.
• Ability to tailor training to different audiences.
• Fluency in Arabic & English is mandatory.
  

Deliverables

The trainers must deliver the following:

• Develop content for 8 workshops covering topics such as international marketing strategies, sales channels, legal compliance, financial management, investment pitching, operations, cross-cultural team management, and KPIs.
• Conduct engaging workshops based on developed content, ensuring active participation.
• Develop and distribute evaluation forms to gather feedback on workshop content.
• Perform thorough business diagnostics for startups to assess strengths, weaknesses, opportunities, and threats in their international expansion efforts.
• provide a comprehensive report summarizing diagnostic findings, workshop outcomes, and one-on-one technical advisory sessions, detailing successes, challenges, and recommendations for each participating startup.
• Provide finalized training materials, handouts, and resources used during the Business Diagnostics interviews, workshops, and 1 on 1 Technical Advisories to the WSHT. 

Evaluation Criteria 

The trainers will be evaluated based on the following criteria:

• Demonstrated experience in the fields of expertise indicated in the terms of reference.
• An adequate methodology and work plan for the consultancy.
• Competitive financial offer.