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Westerwelle Startup Haus Tunis

The Westerwelle Foundation for International Understanding with headquarters in Berlin, Germany is a non-profit organization. The foundation was established in 2013 by Dr. Guido Westerwelle, former German Minister for Foreign Affairs, and Ralph Dommermuth, CEO and Founder of United Internet AG.

Our work aims to boost digital transformation in emerging countries and create a spill-over effect that includes strengthening transparency and integrity measures within private and public sector institutions. To achieve this, the Westerwelle Foundation actively scouts entrepreneurs who are able to create digital sustainable solutions which could be implemented in various social and economic areas.

The Westerwelle Foundation manages entrepreneurship hubs called “Westerwelle Startup Haus” in select locations to support start-up ecosystems and entrepreneurs. Each hub runs entrepreneurship support programs on sector- and stage-specific topics. In addition, the Westerwelle Young Founders Program is a Berlin-based fellowship that supports 50 entrepreneurs from emerging markets to attain international investment and growth.

In March 2016, the Westerwelle Foundation opened its first Startup Haus in the city center of Tunis. The WSHT offers co-working space, private offices, meeting rooms, a multifunctional event space and advisory services for startups. Additionally, WSHT hosts regular workshops and networking events to facilitate knowledge exchange and community building.

Program Description

STRIDE Acceleration Program is a 8-month supported by the Special initiative “Decent Work for a Just Transition” -Invest for Jobs of the German federal ministry for Economic cooperation and Development and implemented by the Digital Transformation Program of the GIZ Tunisia in partnership with the Westerwelle Foundation. The program aims to empower 60 Tunisian startups by providing a unique platform to navigate the complexities of international market expansion.

Throughout the duration of the program, 60 digital Tunisian startups will undergo a training to prepare them for international expansion. 15 selected startups will access support in building their international profile through conducting thorough market research, evaluating factors such as the target market’s size, competition, consumer behavior, cultural nuances, regulatory requirements, and infrastructure.  After developing a clear market entry strategy and a careful planning and resources, 5 startups will be selected based on the solidity of their international business model, market fit, and expansion plan, to expand to an African country among the list of countries that the program offers. Leveraging its strong presence in Africa, the Westerwelle Foundation will fully mobilize its offices, local teams, network of experts and entrepreneurs not only to enable the legal creation of Tunisian startups in these markets, but also to create partnerships and enter the selected new markets through concrete sales and investments.

Scope of work :

General objective:

The consultants referred to as trainers, are required to provide services as indicated below. In the technical offer, the trainerss will indicate more details on the methodology and deliveries, referring to the below terms of reference:

The trainers will be responsible of designing and delivering the intensive, customized, 5-day bootcamp in 3 different occasions for Market research techniques, Market Entry strategies, Business Model Canva, Value Proposition Design, International Market trends and analysis impacting the target group, as well as provide participants with ongoing mentorship throughout the bootcamps.

The modules of trainings include the following: 

Understanding Global Markets

• Introduction to international markets
• Identifying emerging markets
• Market trends and analysis

Market Research Techniques

• Conducting market surveys and interviews
• Analyzing competitor landscapes
• Identifying target customer profiles

Market Entry Strategies

• Exporting vs. licensing vs. joint ventures vs. subsidiaries
• Legal and regulatory considerations
• Risk assessment and mitigation strategies

Business Model Canvas Review

• Analyzing existing business models
• Adapting for international markets
• Scalability and sustainability considerations

Value Proposition Design

• Identifying unique value propositions for international customers
• Product/service localization and customization
• Branding and messaging for global audiences

The trainer is also expected to attend meetings with and receive feedback from the Westerwelle Foundation Team as needed.

Target Group

This consultancy is dedicated to 60 expansion ready Tunisian start-ups working in various industries. These start-ups are supported within Westerwelle Foundation Startup Haus’ Stride acceleration program.

Location

The service activities will occur in Tunis at the offices of Westerwelle Foundation Startup Haus in Tunis.

Timeline

The bootcamps will take place on:

Bootcamp 1: April 15- April 19

Bootcamp 2: April 22- April 26

Bootcamp 3: April 29 -May 3

Role of the Westerwelle Foundation Startup Haus 

Throughout the consultancy, WSHT will monitor the planning and progress of the sessions with the consultant as well as the founders.

Consultant/ firm/ profile 

The trainers must fulfil the following criteria: 

• 5+ years’ experience designing and delivering trainings and workshops.
• Substantive expertise in Market research techniques, Market Entry strategies, Business Model Canva, Value Proposition Design, International Market trends and analysis
• Strong presentation, instructional design, and facilitation skills.
• Ability to tailor training to different audiences.
• Fluency in Arabic & English is mandatory
  

Deliverables

The trainers must deliver the following:

• Provide copies of all final training materials and handouts including final report to WSHT.
• Develop and conduct a pre-bootcamp and post-bootcamp assessment to understand the baseline knowledge and skills of participants related to Market research techniques, Market Entry strategies, Business Model Canva, Value Proposition Design, International Market trends and analysis and to measure changes in participants’ knowledge, skills, and attitudes toward the bootcamp’s theme.
• Develop and share evaluation forms with the participants to collect feedback on the relevance, clarity, and practicality of the content delivered.
• Provide a comprehensive a report summarizing the key findings, successes, challenges, and recommendations for future capacity-building initiatives.

Evaluation Criteria 

The trainers will be evaluated based on the following criteria:

• A demonstrated experience in the fields of expertise indicated in the terms of reference.
• An adequate methodology and work plan for the consultancy
• Competitive financial offer.

Selection Procedure

The offers will be processed and selected according to the budget allocated to this mission by the project and the efficiency criteria related to the technical and financial offer and in accordance with the evaluation criteria.

We will notify you once you are accepted for an initial interview. Only shortlisted candidates will be contacted

Offer submission

Please send your application through this ZOHO link https://zfrmz.eu/dvvipX7Q4hErShsWkXzr and make sure to share useable link for your application document or by email to Tunis@westerwell.haus  specifying Stride Bootcamps Trainers in the subject line: 

The deadline to apply is 9/3/2024.

The application folder must contain the following documents:

• A CV
• A technical offer
• A financial offer