Project: Recovering Populations of Sharks and Rays in the Gulf of Gabes Tunisias 

Scope of Work: Awareness Campaign, Printing Materials, and Video Production

1. Context

The Gulf of Gabes is renowned for its high biodiversity and productivity in the Mediterranean. It is an important nursery for elasmobranchs, where several species gather to mate and give birth, and offers suitable conditions for the growth of juveniles. More than 30 species of elasmobranchs are found here. Their abundance is threatened by illegal activities, which have led to a 40% drop in shark and ray landings in recent years. 

As part of its mission to conserve endangered species and strengthen the livelihoods of local communities, mainly those involved in fishing, WWF N’A’s North Africa office is developing a project entitled “Restoring shark and ray populations in the Gulf of Gabes, Tunisia”. The main aim of this project is to implement conservation measures to reduce the threat of a possible decline in shark and ray populations in the Gulf of Gabes. 

Through this project, WWF N’A will work to build the capacity and commitment of fishermen, local community members and authorities to promote shark conservation through a participatory approach. Scientific support will be provided to underpin conservation measures. 

The expected results of the project are

– The development of recovery plans for two species (or one plan covering two species) while ensuring support by local stakeholders to guarantee their implementation; 

– Identification of critical areas for spatio-temporal and technical fishing restrictions; 

– Identification of alternative income opportunities or benefit systems to support the socio-economic aspect of fishermen who will give up targeted shark and ray fishing.

The national project partners are

-Ministry of Agriculture, Fisheries and Water Resources

-Directorate General of Fisheries and Aquaculture

-Agricultural Extension and Training Agency

-National institute and technologies of the sea, 

-Tunisian union of agriculture and fishing, 

-Regional Activity Centre for Specially Protected Areas 

• Objectives

The objective of this consultancy is to elaborate and prepare engaging videos, one mobile App, printing materials and promotional items. 

• Consistancy

1. Video Production:

• Development of 10 engaging videos (1-2 minutes each) highlighting the ecological importance of sharks and rays.
• Scripts for each video incorporating scientific facts, challenges faced, and potential impacts on the marine ecosystem.
• Filming using professional equipment, including underwater cameras, drones, and audio recording devices.
• Editing of footage to create visually appealing and informative videos, with graphics, animations, and suitable background music.
• Localization of videos in Arabic and French with accurate translation and subtitles or voice-over translations.
• Distribution and promotion of videos on social media platforms, project website, and public events.
• Collaboration with local influencers, conservation organizations, and stakeholders to amplify reach and impact.

Video Themes:  

• “Guardians of the Gulf” (2 videos)

• Feature local fishermen sharing their experiences and knowledge about the ecological importance of these species.

• “Sharks and Rays: Hidden Treasures”(3 videos)

• Feature marine biologists explaining the importance of preserving these species for the overall health of the marine ecosystem.

• “Voices from the Gulf” (3 videos)

• Highlight the interconnectedness of the fishing community and the marine environment, emphasizing the need for sustainable practices.

• “Safeguarding the Seas: The Hidden Toll of Bycatch on Sharks and Rays” (2 animated videos)

• The animated video aims to sensitize the audience to the devastating impact of bycatch on protected sharks and rays. Through a heartfelt and emotional storytelling approach, it highlights the damage caused by unintentional capture and urges viewers to take action to protect these vulnerable species…

1. Mobile App 

• 1 Mobile augmented reality: Scan a poster, highlight the main feature of the different shark species and their benefits for the ecosystem in audio format.
• 24 Audio format tracks highlighting each shark species.
• 1000 printed posters showcasing each shark species to be scanned by the app: A3 Format
• 1 aftermovie showcasing the different target audiences using the application. We will capture emotions, interactions, main features as well as collaboration between all parties.

1. Printing Materials:

• 1 graphic charter of the project 
• 500 brochures targeting local fishermen and partner CSOs, highlighting ecological roles, sustainable fishing practices, and bycatch mitigation techniques: 210mm x 148mm
• 4 eye-catching banners with powerful visuals and key messages for display in public spaces, project events, and fishing communities: 3m x 1,5m
• 500 visually appealing flyers focusing on project activities, workshops, and training programs for distribution in relevant locations: 210mm x 148mm
• 15 street billboards designed, created and installed within the 3 fishermen locations in Gabes: 1,5m x 1m

1. Promotional Items:

• 150 branded T-shirts featuring shark and ray conservation artwork and messages.
• 1 press wall with the project logo, key messages, and engaging visuals for press conferences, media events, and activities : Stand Parapluie 2,5m x 3m
• 250 custom USB sticks preloaded with project-related materials for stakeholders, media representatives, and workshop participants.
• 1000 branded stationery items (pen, notebook, and folder) with the project logo and key messages for distribution during workshops, trainings, and meetings.

1. Dedicated Project Website:

The dedicated project website will be built using a reliable and widely used content management system (CMS) such as WordPress. This choice of technology ensures that the website can be efficiently managed and updated by the project team in the long term.

To cater to the diverse audience, the website will be available in three languages: English, French, and Arabic. Implementing multilingual functionality will enable users to access content in their preferred language, thereby ensuring inclusivity and reaching a wider audience. The website will have language switcher options, allowing users to easily switch between languages.

It is crucial to ensure that the website delivers an optimal user experience, regardless of the device used for access. The website will be designed with a mobile-first approach, prioritizing responsiveness and mobile-friendly design elements. This ensures that the website adapts seamlessly to different screen sizes and provides an intuitive and engaging experience for users accessing it from smartphones, tablets, or desktop computers.

To create an up-to-date user experience, modern design principles and best practices will be incorporated into the website. This includes using visually appealing layouts, clear navigation menus, intuitive user interfaces, and interactive elements where appropriate. The website will be designed to showcase compelling visuals, incorporate engaging multimedia content, and ensure easy access to relevant information and resources.

Structure: 

• Home: An overview of the project, objectives, and the significance of shark and ray conservation in the Gulf of Gabes, including engaging visuals, success stories, and quick facts.
• About: Detailed information about the project, partners, stakeholders, Gulf of Gabes background, marine biodiversity, and conservation challenges.
• Activities: Upcoming workshops, trainings, research programs, events, and a calendar with a registration form.
• Get Involved: Encouragement for active participation through volunteering, citizen science initiatives, and support for local conservation efforts.
• News and Updates: Regularly posted project news, updates, success stories, and a blog section for contributors.
• Contact: Contact information for the project team, including email addresses, phone numbers, social media handles, and a contact form.

1. Timeline:

1. Agency Selection Criteria:

1. Délai de soumission de candidature

Proposals must be sent by email to procurment@wwfna.org  no later than Monday July 7th, 2023 EoB UTC+1 (time of Tunisia). Subject statement “Awareness Campaign, Printing Materials, and Video Production”