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Project name: CURES 

Client: FHI360 

Mission duration: Septembre 2023 – Septembre 2024 

Location of project implementation: Sfax 

1. Introduction and description of the CURES project 

The CURES project “Tunisian Health Center for University Research Excellence and Sustainability” is funded by the US Department of State, Bureau of Near Eastern Affairs Office of Assistance Coordination., and implemented by FHI 360. 

The objective of this project is to improve the quality of health care and scientific research in Tunisia to better prevent and treat non-communicable diseases (NCDs) through the (1) development of a simulation center that allows doctors , medical students, nurses, and health technicians to apply research and test new technologies and treatments, and to (2) support the long-term growth of life science innovations and the commercialization of life science technologies. health. 

2. Skills and areas of expertise of the agency 
3. AUDIOVISUAL PRODUCTION 

The agency will play a key role in the creation of high-quality visual and audio content, such as videos, podcasts and audiovisual communication materials. Their expertise in audiovisual production will allow us to present our work, our achievements and our impact. 

Audiovisual production will allow us to tell stories, share testimonies, present research and promote our project in a visually appealing and emotionally engaging way. 

Here is a list of the types of audiovisual materials to be produced in the CURES project: 

− Promotional videos: Short and powerful videos to promote the project, its objectives, its activities and its results to the target audience. 

− Explainer Videos: Instructional or informational videos to explain concepts, present research or studies, and educate the public on specific issues. 

− Video testimonials: Interviews or testimonials from people involved in the project

− Training videos: Didactic or demonstrative videos to train health professionals, medical students or other actors involved in the project on medical procedures, specific techniques or good practices. 

− Videos of events: Video coverage of events such as conferences, workshops or symposia organized within the framework of the project, in order to capture key moments, presentations and discussions. 

− Video capsules: Short, informative videos focusing on specific topics related to the project, intended for sharing on social media or on the project website. 

− Podcasts: Audio recordings on relevant health topics, expert interviews, discussions or stories for distribution on different podcast platforms. 

− Graphic animation: Visual and graphic animations to explain concepts, present scientific data or simplify complex information. 

− Virtual tours: Interactive virtual tours of the medical simulation center or other facilities related to the project, allowing visitors to discover the infrastructures in an immersive way. 

1. DESIGN & PRINT 

The agency we are looking for will play a vital role in the creation of communication materials such as posters, flyers, brochures and other graphic elements that will be used to promote our project and spread our key messages. Their design and print expertise will be key to engaging our target audience and effectively conveying our vision, mission and results. 

The agency will be responsible for understanding our specific needs, our visual identity and our communication objectives. She will have to translate these elements into creative and attractive designs, while respecting the standards and values of the project. 

Here is a list of printed materials that our organization might request from the design and printing agency: 

− Promotional posters: Attractive and informative posters to promote the project. − Leaflets and brochures: Foldable documents or in the form of booklets containing detailed information on the project, its activities, its results and the benefits for the various stakeholders. 

− Business cards: Professional cards that represent the organization and facilitate exchanges with partners, collaborators and stakeholders. 

− Flyers: Lightweight, easy-to-distribute materials to promote specific events, initiatives or project campaigns. 

− Annual reports or progress reports: Detailed publications highlighting the achievements, key statistics and impacts of the project during a given period.

− Training Materials: Printed materials for use in training sessions, including essential information, charts, diagrams and illustrations. 

− Specific promotional material: Depending on the needs of the project, this could include stickers, banners, banners or other printed materials for use at events, fairs or exhibitions. 

− Educational materials: Printed materials such as books, booklets or fact sheets intended to raise awareness about specific health issues related to the project. 

− Awareness materials: Printed materials such as posters, brochures or leaflets to promote awareness of the health issues addressed by the project and encourage healthy behaviors. 

It is important to note that the selection of printed materials will depend on the specific needs of the project. 

The design and print agency should be able to advise us on the most suitable media for our situation and help us come up with impactful designs that capture attention and effectively convey our message. 

III. WEB DEVELOPMENT & SEO 

The CURES website will present in detail the different facets of the project, promote its objectives and attract future beneficiaries. In addition, it will serve as a platform to publish communication materials such as posters, videos, podcasts, as well as to highlight media appearances related to our project. 

The creation of this website represents a unique opportunity to strengthen the presence of CURES online. 

With this in mind, the agency will ensure the creation of an attractive and technically efficient website. 

Here are the headings and expected content, as well as the technical features required for the website to meet the specific needs of CURES. 

Introduce and present CURES 

− Presentation of the various stakeholders of the CURES project (US Department of State, FHI360, Faculty of Medicine of Sfax, JH University, etc.) 

− Description of the project, its objectives and the desired results.

− Promote the project to future beneficiaries, such as health professionals, medical students and the general public. 

Provide accessto CURES publications 

− Exhibit publications resulting from the work of the project (e.g. articles, reports and studies) 

− Publish communication materials used in the project, such as posters, videos and podcasts. 

− List the project’s media appearances, such as interviews, news articles, and news reports. 

Offer a virtual visit to the CURES simulation center 

Offer a virtual tour of the simulation center allowing users to discover its facilities and equipment. 

Some technical featuresrequired 

− User-friendly and responsive user interface for a smooth browsing experience on different devices (computers, tablets, mobiles). 

− Content Management System (CMS) allowing administrators to easily update site content. 

− Advanced search functionality to allow users to quickly find the publications and information they want. 

− Social media integration for easy sharing of site content on popular platforms. − Contact form and newsletter subscription mechanism to allow users to interact and stay informed. 

− Search engine optimization (SEO) to improve the visibility of the website in search engines. 

1. SOCIAL MEDIA 

The agency will provide social media management services for the project. Tasks potentially required under the project include: 

− Manage digital work, including community management on social networks and campaigns. 

− Develop and implement comprehensive social media strategies to improve online presence and engagement.

− Actively monitor and interact with the online community on different social media platforms. 

− Create high quality content for social media channels to maintain consistent branding. − Plan and execute social media campaigns to effectively promote products, services or events. 

− Conduct in-depth research and analysis of target audience and healthcare trends to optimize social media efforts. 

− Use social media analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness. 

− Collaborate with project teams and stakeholders to align social media efforts. − Provide regular reports and insights on social media performance, along with recommendations for improvement. 

3. Budget allocated to the mission 

To discuss. Preferably it must be indicated in the SoW.  

4. Selection criteria 

− Accompanying ability: 30 Points 

− The level of creativity: 20 Points 

− References: 10 Points 

− Specialization: 20 Points 

− The performance of previous achievements: 10 Points 

5. Web Development Agency Application Process 
6. Publication of the call for tenders: Publication of the announcement describing the needs and services sought in the CURES project. 
7. Preparation of application package: Interested agencies should prepare an application package including the following: 

– A cover letter: Briefly describe the agency, its relevant experience in the field of health and its interest in our project. 

– Portfolio: Showcase examples of previous web projects carried out by the agency, with an emphasis on those related to health or similar fields. 

– Methodology and approach: Describe the agency’s work methodology, its process and its ability to meet the specific needs of Cures.

– Financial offer indicating payment terms and work calendar  

– PATENTE & RNE  

3. Evaluation of applications: An evaluation committee will review the application files and evaluate the agencies according to predefined criteria such as relevant experience, quality of past achievements, technical expertise, understanding of the project, etc. 
4. Selection of finalists: Based on the evaluation of the application files, select 2-3 finalist agencies that best meet the needs and selection criteria. 
5. Presentation of proposals: Asks the finalist agencies to present their more detailed proposals, including their specific approach for our project, their recommendations, their work plan, their dedicated team, etc. 
6. Evaluation of proposals: The evaluation committee will review the proposals of the finalist agencies and evaluate them according to criteria such as relevance, creativity, appropriateness to the needs of the project, budget and schedule proposed. 
7. Agency selection: Selection of the agency that matches CURES’ needs and negotiation of the terms of the contract, including budget, deadlines, deliverables, etc. 
8. Announcement of the final choice 

Applications must be submitted via email to the following address by Sunday 3 September 2023:  Tunisprocurement@fhi360.org 

Object: LC-CURES COM AGENCY