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British Council recrute « Intern with Marketing and Communications Team » Retour vers les opportunités


British Council

Lance   Offre d'emploi, Offre de stage

Échéance

20 Janvier 2016 Il y a 3 années

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Détails de l'opportunité

Régions concernées par cette opportunité: Tunis

Purpose of job:

To increase the impact of British Council work mainly in the English and Exams  SBU (Strategic Business Unit) but also in the Education SBU through a better understanding of the market (our competitors, offers, institutions, current customers, potential customers and partners).
  • Location : Tunis
  • Salary : 612TND / Month
  • Duration : 2 months
  • Working hours : 37.5 H/ Week
  • Closing date : Wednesday 20 January 2016

 

Role overview

Following the increase in importance of learning English, the market in Tunisia has slightly changed and British Council Tunisia has now different competitors and alternatives for people to learn English. To better target our various audiences (students, ministries, institutions, etc.) we need to improve our marketing and communication methods and also design appropriate marketing and communications programmes to reach them. For this aim, it’s mandatory to ensure that we know in depth and understand our audience and customer groups and in general the whole learning English market.

Accountabilities, responsibilities and main duties are outlined in the attached Role Profile.

Accountabilities, responsibilities and main duties:

Helping the Marketing and Communication Manager to ensure a good understanding and analysis of our audiences and customer groups and in general the whole learning English market.

 

Market research and evaluation

  • Supporting the Marketing and Communications manager with qualitative and quantitative market research activity (collecting, inputting, analysing data).
  • Desk Research about private universities
  • Competitive intelligence (mystery shopping to be done for competitors,etc)
  • Better understanding of our customers (phone calls, satisfaction surveys, etc.)

 

Key relationships: (include internal and external)

Internal :

  • Marketing and Communications Manager
  • Projects/ exam/ Teaching Centre managers

External:

  • Private Universities
  • Competitors
  • Ministries (probably)

Availability

Monday 1st February 2016 (1st working day)

 

Other important features or requirements of the job (e.g. travel, unsocial/evening hours, restrictions on employment etc)

Work out of office and going to some private universities and competitors’ centres.

More details here :

 

 

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