(Offre en anglais) British Council recrute un Communication Manager pour son projet Tfanen Retour vers les opportunités

1. Project’s Background and Objectives

Tfanen – Tunisie Créative (“Supporting the strengthening of Tunisia’s cultural sector”)  is a project funded funded by the European Union within the PACT (Programme d’Appui a la Culture en Tunisie – ENI/2015/38-415) and led by the British council on behalf of/ in partnership with EUNIC (European Union National Institutes for Culture) . The project aims to contribute to the consolidation of democracy and economic prosperity in Tunisia by seeking to make culture a powerful vector of social cohesion at the local, regional and national levels.

The purpose is to boost a local collaborative approach and to contribute to the emergence of a cultural and social ecosystem in which all stakeholders (citizens, civil society, private sector and public institutions) have their place and are therefore involved and can contribute actively. A process of strengthening local capacities for cultural and social awareness raising, creativity, cultural management and cultural entrepreneurship will be initiated for this purpose.

Global Objectives:

O1: Promoting Tunisian cultural diversity and access to culture, locally, nationally and internationally;

O2: Support freedom of expression and creation especially of younger generations and encourage the professionalization of culture professions.

Communication objectives: (see Communication Plan project attached)

Target groups (see Communication Plan project attached)

2. Job purpose

The Consultant will be responsible for:

• Developingand managing the delivery of the communication activities in support of the project and achieve the results set out in the communication strategy and plan throughout the project implementation phase.
• Making a significant contribution to raising the profile, visibility and impact of the project and reaching out to diverse and target audiences, including the general public, via multiple platforms and initiatives.

3. Duties and responsibilities

Implementation Phase

• Building on the project technical proposal, the Communication Manager will support the Team Leader on the overall project communication vision, strategy and approach during the implementation and closure period.

Tasks include the following:

• COMMUNICATION STRATEGY
  • To finalise a targeted communication strategy which is field, project and activity oriented, with definition of specific needs and objectives, and in line with the target audiences
  • To develop an operational communication plan adapted to the communication strategy, with a time line and budget estimate to be updated regularly
  • Preparation of monthly records, interim and regular updating of the communication strategy.
  • Participate in implementation meetings on the programme and its necessary readjustments
• DIGITAL COMMUNICATION
  • Advise on the development of a model for the digital platform of the project in collaboration with the Team Leader
  • Manage digital contents related to the project (social media pages, webpage of the project, etc.)
  • Develop a targeted strategy for the social networks
  • Development and elaboration of a stratégie de veilleinformationnelle/strategic watch (to be kept both in French and English), essential tool to follow the cultural sector and its civil society related information, essential to the implementation of the project content
  • Promote the digital platform for culture
• MEDIA RELATIONS
  • Develop the relation with local, regional, national and international press and media
  • Writing/publishing/updating of monthly or ad hoc news, articles and info flashes (video interviews of grantees?) on project’s updates/progresses/events, in collaboration with the British Council’s communication policies
  • Publication and public presentations through various media (radio shows, TV shows, etc.)
• VISUAL DATABASE
  • Participate in the creation of a visual database for the program (photos / images archives) and maintain it
  • Support of the visibility campaign such as audio-visual production, reports, portraits and meetings with artists and other professionals from the sector supported by the program in all media (traditional and digital)
• EVENTS
  • Organization of different information and awareness events of the project (in Tunis and in targeted areas) including on the 3 grant schemes
  • Promotion of the launch of calls for proposals through public events, website, press releases, social media, etc.
  • Ensure visibility of capacity building activities/events for beneficiary group (target audiences), at a regional and national level
  • Support with reportage and reports of round tables, meetings, communications around the program during festivals and other events relevant to the sector
  • Provide links and/or highlights of grant-funded major festivals and events in Tunisia (granted by this project) and in the region, especially those that have a strong presence of artists performance and productions (reports / film portraits).
• REPORTING, MONITORING & EVALUATION
  • Evaluate and measure the impact of communication efforts, consistent with the objectives of the M&E plan and LogFrame.
  • Provide financial and administrative monitoring of communication operations.
  • Contribute to the interim annual reports, in particular the communication part, with aim to measure project success indicators
• PUBLIC RELATIONS
  • Build and maintain effective relationships with partners, EUNIC members and the client (EU) through regular information update (e-mails, newsletters, alerts…)

Project closure activities

• Co-organization of the closing events in Tunisia, in particular the promotion and communication parts
• Compilation and handing over of the programme results in various media supports developed and published throughout the programme duration
• Organisation of public discussions on programme objectives and results with beneficiaries, partners, public and private cultural operators and stakeholders
• Co organisation of closing Events in Brussels (Political dialogue and artistic performances) on results achieved by the programme and its activities
• Contribution to the final report, in particular the communication part, with aim to measure project success indicators
• Follow-up and finalisation of the tasks under implementation phase

4. Timeline

• The duration of the mission will start in August 2017 and end in June 2019 (exact dates to be defined)

Reporting & accountability

• The Consultant will be line managed by the Maghreb Communications Manager. The Consultant will be responsible for submitting signed timesheets to the Maghreb Communications Manager on the first day of each month.
• Any activity which has financial implications shall be discussed and agreed in advance with the Team Leader. For contractual issues, the Consultant is accountable to the account Manager from the British Council Tunisia
• Progress report in person, by telephone or in writing will be prepared on a monthly basis for the Team Leader, and will include an operational summary of communication activities and a brief overview of the following month’s planned activity.

Assessment

Evaluation of qualified candidates may include an assessment exercise which may be followed by competency-based interview.